![John Scherer]( "John Scherer, Founder of Video Professor and TV Marketing Expert")
John Scherer, the Founder and Former CEO of Video Professor, is a business and marketing expert with a face familiar to TV audiences.
Today John is a marketing expert who uses TV and the Internet to bring brand awareness to companies, their products, and services as Host of a television show called "Products in the News".
After 20 years of building brands and sales through his famous "Video Professor" TV advertisements, John was inspired to create an easy and economical way for others to hopefully find televison success, too.
Your listeners will hear ways to build their business, pitfalls, how to market a product, and in what areas to spend money when having to make tough choices. John will answer the question, "What is the most important thing to know when deciding to start a business?" And he will discuss where to find help and advice you can trust.
John reflects on the early years, “People thought I was crazy (and they very well may think you are, too). I was scared. If you're not scared, you are probably not doing it correctly, there is probably something wrong with you. The scared part keeps you on track. If you think you are bullet proof or if you think you are simply just going to make it, you probably shouldn't be in business.”
John continues, “I think you have to have all the emotions when you start a business. Years ago, we (Video Professor) spent hundreds of thousands of dollars (money we didn't have) just to see if television would work for our product. But today, with our vast experience and connections, we can produce a professional, custom TV segment and air it nationally for our clients at a tiny fraction of what they would pay to do it on their own.”
Book John Scherer, TV Host, Founder and Former CEO of Video Professor to discuss...
- Building a company
- Branding a product
- His "Products in the News" marketing service
- Buying media
- Working with affiliates on the Internet, do's and don'ts
- Answer the question hire in house or out source talent?
- What it takes!
John Scherer Guest Expert Interview Credentials
- Started a business from nothing with $25,000 and turned it into almost a Billion dollars in sales.
- Had 350 employees ranging from Accountant, PR, Call Center, Shipping, Video Production, IT and much more!
- Built and managed relationships with companies like Microsoft, AOL, Turner Broadcasting.
- Appeared on numerous televison shows for interviews and was introduced as one of the most recognizable people in the country.
Guest Expert Availability
By telephone from Phoenix, Arizona MST
In person in Phoenix
Guest Expert Interview Booking Contact
John Scherer
Email John at jscherer @ productsinthenews.com
Guest Expert Web Site
http://www.productsinthenews.com
-------------------------
See more Featured Radio Talk Show Guest Experts here.
Would you like to be listed as a Featured Talk Show Guest Expert?
Our web site and email promotions can showcase your expertise worldwide!
Please see our easy Guest Expert Advertising options here!.