Jim Signorelli, CEO of ESW Partners/StoryLab is a 30+ year advertising agency veteran who loves a good story.
He is also the Author of "StoryBranding: Creating Standout Brands Through The Power of Story", a book that shows that we can learn a great deal about successful brand marketing by studying the power of stories.
The target for this book consists of entrepreneurs, students, and marketing/advertising professionals interested in better ways to sell their brands.
In StoryBranding Jim provides plenty of real-world examples of how marketers have both succeeded and failed in light of his findings, which are based on 3 years worth of research on storytelling and story structure.
As the CEO of ESW Partners, a marketing company based in Chicago, Jim has led the company to being awarded to the Inc. 5000 list for the last three years. You can access Jim's full bio, references and articles that he has written via http://www.linkedin.com/in/jimsignorelli.
Jim is an experienced interviewee having conducted a number of radio interviews, both regionally and nationally.
- Why the old way of feature/benefit marketing doesn't work as well as it used to
- How to go about finding your brand's story
- Don't confuse your product with your brand
- How not to tell your brand's story
- Start with why, then worry about the what
- Ways to better understand who your best customers are
- How to find brand joiners, not just brand buyers
Jim Signorelli Guest Expert Credentials
- Jim has always had a passionate interest in advertising. His favorite class in grade school was ‘show and tell.’ As a paperboy, he would add subscribers by copy testing leaflets (“If you buy from me, I promise not to throw your paper in the bushes,” out pulled “You need the news, I need the money.”).
- Jim Signorelli later worked in New York, Los Angeles and Baltimore amassing experience on a variety of major accounts like Citibank, Kraft Foods, Burger King, General Electric, Toshiba, Arby’s and many others.
- In 1999, Jim started his agency in Chicago that today goes by the name ESW Partners. His agency was named to the Inc. 5000 list of fastest growing independent companies in the U.S., three years straight.
- Jim became a story buff as he set out to understand why stories are so powerful and how branding and advertising can benefit from the story structure. His book, StoryBranding: Creating Stand Out Brands Through the Power of Story culminates his three years of research on the subject.
- When Jim is not working or telling a story, he is an avid golfer, tennis player, and drummer. And his weirdness finds its expression in a prized Pez collection.
- Jim and his lovely wife Joan live in Evanston, Illinois.
Guest Expert Availability
By telephone from Chicago CST
In person Chicago and neighboring cities
Guest Expert Interview Booking Contact
Erin Birnbaum - Smith Publicity
Email Erin at erin @ smithpublicity.com
Guest Expert Web Site
http://www.eswpartners.com/storybranding
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