#7873: Building Bulletproof Backs is seeking Guests Who Overcome Back Pain

Real Stories. Radical Shifts. Relentless Hope.

Each week, join physiotherapist and movement coach Maz McRae as she dives into raw, real conversations with everyday people who’ve reclaimed their lives from stubborn, chronic back pain.

These 30-minute episodes explore the unexpected turning points—be it mindset, movement, emotion, or something totally outside the box—that helped them build resilience and a new relationship with their body.

From rock-bottom moments to breakthrough wins, the Bulletproof Backs Podcast is your go-to for inspiration, insight, and hope beyond the scan results.

This isn’t just about healing spines—it’s about changing stories.

3045 downloads since started
25 episodes

Age Range:
Primary: 40–60 years old
Secondary: 30–40 and 60–70

Most are likely dealing with age-related or lifestyle-induced back pain, and many have tried “everything else” before finding you.

Gender:
Predominantly Female (70–80%)
Women are more likely to engage with holistic healing, mind-body approaches, journaling prompts, and courses that involve reflection and support.

Location:
Australia-based (esp. WA)

Some international followers from English-speaking countries (US, UK, NZ)

You likely have a Margaret River and broader WA core, with growing reach from podcast listeners and YouTube viewers.

Psychographics (mindset, beliefs, behaviors):
Holistically-minded but health-fatigued
“I’ve seen the physio, done the scans, taken the meds—there has to be more to this.”

Action-takers who value guidance
They want to feel supported, but they don’t want fluff. They’re into journaling, but they also want results.

Open to mindset, emotional healing, and movement as medicine

Likely to value authenticity and lived experience more than clinical jargon

Common Roles / Backgrounds:
Teachers, allied health pros, carers, wellness seekers, peri/menopausal women, active retirees, and folks recovering from surgery or burnout

Why They Love My approach:
I try to be relatable, strong, and real.

I'm not just saying “strengthen your core” — I am trying to addressing the fear, the stories, and the stuckness.

I speak to my listeners, not at them.

I try to be a walking example of resilience and reinvention (ocean paddler/edurance athlete + single mum + physio powerhouse ).

• Recorded podcast
• Video webcast

• 25-50